George V. Reilly

Microsoft buys aQuantive

Microsoft announced today that it was buying aQuantive for $6.1 billion. I work for Atlas Solutions, a division of aQuantive, so I will once again be an employee of Microsoft when the deal closes.

I, for one, welcome our new corporate overlords.

More truthfully, I can’t honestly say that I’m overjoyed to be part of the Borg again. Anyone who’s ever read MiniMsft realizes that many MS employees find Microsoft to be deeply dys­func­tion­al.

Atlas has a pretty good corporate culture and a sane work-life balance. I’ve heard plenty today about our people are our greatest asset and that Microsoft will be mostly leaving things alone.

At this point, it’s impossible to say how the ac­qui­si­tion will change Atlas and aQuantive. I would char­ac­ter­ize the response of my colleagues as cautious optimism.

I live in in­ter­est­ing times.

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