I was just watching the Colbert Report and Sam Waterston was on, touting Unity08. Except that both he and Colbert kept pronouncing it as Unity-oh-Eight dot com, not Unity-zero-Eight dot com. I knew what they meant of course, but I decided to see what was at Unityo8. Naturally, they don’t own the domain, despite having existed for more than a year. Such incompetence.
As for their third-way platform, I expect that they would act as a spoiler, most likely splitting the Democratic vote, as Nader (cursed be his name) did in 2000. Their list of sponsors is quite suspect too. Irregular Times lists a number of problems with Unity08.